How to Integrate Video into Your Business (Without a Big Budget or Fancy Equipment)

If you think video is only for polished marketing campaigns or high-end

productions, think again. Some of the most effective business videos aren’t

about selling—they’re about making life easier for your customers. And the

best part? You can shoot them on your phone.

Here are four simple ways to start using video in your business today.

1. “How to Get Here” – Parking & Directions Made Simple

Ever had a customer call in frustration because they couldn’t find your office?

Avoid that headache with a quick “How to Get Here” video.

📍 What to include:

● A walkthrough from the main road to your parking lot

● Where to park (bonus points for marking visitor spots)

● The best entrance to use and what the front door looks like

● Any quirks (e.g., “We’re on the second floor; take the elevator on the

left”)

This tiny bit of effort saves time, reduces frustration, and gives a great first

impression.

2. Personal Team Introductions – Faces Build Trust

People like doing business with people—not faceless companies. A quick

“Meet the Team” video series helps customers feel comfortable before they

even pick up the phone.

🎥 Keep it simple:

● A 30-second intro from each team member

● Name, role, and a fun fact or hobby

● What they love about helping customers

These don’t have to be perfect—authenticity beats perfection every time.

3. What to Expect – Set Clear Expectations & Reduce Confusion

Customers love clarity. Whether it’s a meeting, installation, service call, or

software tutorial, a quick “What to Expect” video can make all the

difference.

💡 Ideas:

● How to prepare for a sales call or consultation

● What to expect from an installation or repair

● A simple walkthrough of using your software or service for the first time

The more you can educate and reassure your customers in advance, the

smoother their experience will be.

4. A Simple Thank You (With a Bonus Ask)

Gratitude goes a long way. A quick, personal thank you video after a

purchase, project, or meeting helps build strong relationships.

👋 Make it even better:

● Keep it casual—just a sincere “Thanks for working with us!”

● If appropriate, mention a small next step (e.g., a follow-up meeting or

next steps)

● Bonus: Ask for a referral or review in a natural way—something like:

“If you know someone who could benefit from our services, we’d love

for you to pass our name along!”

A little extra effort here can turn happy customers into repeat clients and

brand ambassadors.

Final Thoughts: Keep It Simple & Start Today

You don’t need a studio, a script, or a production crew to integrate video into

your business. Your phone, a little planning, and a willingness to press record

are all you need.

Start with just one of these ideas and see how it improves your customer

experience. And if you need help crafting more strategic, high-impact video

content, well... you know who to call. 😉

What’s the first video you’ll create? Let me know!

Seth Wingate is the owner and founder of Twin City Media and helps businesses and brands “be seen and heard” through strategic video marketing.